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Author: Aubrey Brown

Aubrey is a content editor at Scoopfed. She was a graphics artist before but she realized that she loves writing more. On her free time, she would still edit images for her friends and colleagues. Get to know her better through her social media profiles.

Brand Strategy 101: Understanding the Concept of Branding

Branding is an essential part of marketing. Back then, it was only defined as a name, slogan, sign, design, or a combination of these elements, that differentiate a company or a product from another. Its what makes a certain business identifiable. It is critical to businesses because of the impact it makes to their companies. […]