Digital Marketing

Link Building Initial Research: Your Greatest Penguin 3.0 Defense

SEO experts know how frightening it is to be penalized by Google updates. Visibility disappears, so as with the ranking, and the latter part would mean, diminished revenues. This could be a bad sign for an online business. But what could be more scary is that Google just released its Penguin 3.0, aimed at providing more strict rules about link building strategy.

Penguin 3.0: What’s New?

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The new update has just rolled is still rolling out today. According to reports, the update was specifically released on October 17, 2014. According to it, it is a worldwide roll out that impacts less than 1% of English queries. No new signals are added. The update is simply a refresh of the algorithm to help websites recover from the last Penguin updates that fixed their link profile. And as always, those sites with bad links are expected to be demoted.

Why Keyword Ranking Went Down?

Why in the world this happened? You are aware of the black hat, yet still lost your ranking? As a matter of fact, many online businesses are having this kind of trouble – unintentional bad links. These are links which Google doesn’t consider as votes. When update rolls out, those link votes which did not pass Google’s Penguin rules will be deducted on that site. And this is why some of your keywords’ ranking went down.

Have an Initial Research to Avoid Mistakes

This problem is common to many. Some SEO experts immediately send a website to someone who has of little knowledge about it, and expect to yield good results in link building strategy. Yet the result is a total fiasco. Could you expect someone to do an excellent link building work without enough knowledge about the site? Surely you can’t because link building should undergo enough time for link research.

To be fully aware how to build links that will effectively optimize a site, it is important to have a substantial amount of knowledge about what the site is about. It won’t matter if you have a lot of links if those are irrelevant or less irrelevant.

First, have a link research. You may use Majestic, Link Research Tools, and Link Risk to properly dig into the site’s profile. Second, do a keyword research. Put value of the monthly search volume. But most importantly, put value on keywords with exact match anchors. If it seems unclear to you if a keyword is right to include, then go back to the site’s content to be reminded of what it tells about. You may use Spyfu for this.

Third, start your industry research. It is common to SEOs to get clients with niches which are unfamiliar to everyone. It is really difficult to come up with link to link at this part so the best advise is to gather enough data. Setting up Talkwalker and Google alerts can help to find general industry terms that will enlighten you about what the new, unfamiliar site is all about.


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No other way you can avoid mistakes than to have an initial research prior to your link building strategy. These three research ideas may be simple, yet they can be really helpful to make you safe against the attacks of today’s Penguin 3.0 and for other updates that might come out in the future.

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Edna Webb

I am Edna Webb and I love technology. I have always been fascinated by anything that has to do with computers, gadgets, and software. This led me to study Computer Science in college and eventually become a full-stack developer and editor at I love to write about technology and share my thoughts with others. I also enjoy photography, eating different delicacies, and following tech closely.

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