Marketing Campaign: Top 5 Critical Mistakes That Jeopardize Business
Did you ever dream about your business getting into the limelight? If so, then the secret to that is an effective marketing campaign. In a business perspective, whether big or small, a marketing campaign plays a crucial role. It is one of the most powerful tools that could be used to promote business in the most positive way utilizing all mediums such as: social media, printed ads, video presentations and infomercials. To set an example, take a look at Gatorade’s “#BeLikeMike” campaign. It conveys a very clear message to the public and through the legendary Michael Jordan, it was able to inspire millions of people all over the world – athlete or not. In fact, it earned 21.5 million views across all channels, pretty cool right? It just shows how much people root for inspirational ads.
On the other hand, not all marketing campaigns have been successful in the industry. There are others who encountered several pitfalls and turned out to be a major failure. Certainly, you wouldn’t want your business to fall just because of an error. If that is the case, then you should find ways on how to make your campaign successful and take your time in planning it out. Taking the first step may not be easy but you can do it. To shed knowledge regarding this, here are top five critical marketing campaigns that could jeopardize your business and hard work.
1. Poor Planning
In order to start your campaign, you have to plan first. It is the basic principle that you should bear in mind. Take a look around you, determine your target market and sketch how you want to approach and relate to them using your brand or product. You have to understand your target market, competitors, geographical boundaries as well as the trends in the market or industry you’re in. Poor planning could lead to poor marketing campaign that may send the wrong message and in return, people will turn their backs on you.
2. Ignoring Consumers’ Advice
Consumers play a big role in creating marketing campaigns and ignoring them could mean a major drawback for your business. Given this, you should gather selected customers and take the time to communicate with them. Ask them relevant questions such as their needs how they would respond to your product. Learn from their experience. It is one way to help you formulate with a great concept and you can even use their statements on your campaign.
3. Lack Focus on Potential Customer’s Needs
Does your product offer and satisfy customer needs? This should be the question that you should bear in mind. You should answer to what your customers want and need in their everyday lives. In order to avoid errors or mistakes in creating a campaign, you should determine a need you can fill and then fill that need better than anyone else. Don’t copy the ideas and concept of your competitors. Instead create your own in a unique and fresher way – people love new things especially in this generation.
4. Not Paying Attention To Research and Testing
In connection to planning, you should conduct market research and testing. Failure to do so will lead to a fiasco that you may not be able to pull off a comeback afterwards. Research is important in determining what approach would be best for your audience and before finalizing a campaign, you should select a group from your target market and see if it will be a success or if it needs modification to look more appealing. Test different offers, prices, and packages and see what the best among the choices are.
5. Overlooking The Mockingbird Standard
The Mockingbird Standard is a rule that suggest walking around in someone else’s shoes to better know that person. Most of the campaign failures overlooked the importance of this approach. You have to realize that people don’t like to buy from those who act as if they’re better, and companies that don’t sell don’t last. Let your customer feel that you understand them, care for them and know exactly what they are looking for.
Given all these points, paying attention to detail when it comes to creating a marketing campaign is very important. Remember, you should build brand awareness towards your target audience without getting too much promotional. Be prepared, take your time and in case you are not sure, you can look answers from online forums on the internet or you can personally ask a professional to guide you the way. If you wish or hope that your business will stand above the rest, then prove that you and your company is one of the best there is. Don’t be afraid to be unique or innovate and ALWAYS tell a story. Considering all these, you and your business should be on your way to success.
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