A virtual trade show is an online event that hosts exhibits, conferences, web seminars (webinars), workshops, and other occasions are programs in a virtual setting. You can assess it anytime and anywhere due to its accessibility to the public. As long as there is a stable and good internet connection and proper gadgets such as laptops, personal computers, and phones, the exhibitors and attendees can interact immediately.
Managing a virtual trade show requires a platform with interactive features, aesthetic exhibition halls/booths, a user-friendly interface, and a trusted platform. The internet offers a variety of virtual trade show platforms and checking those platforms one by one can be exhausting and time-consuming. So, to help you narrow down your searches, here is a guide in choosing the best virtual trade show platform for your organization.
Identify your Target Audience Experience.
Whether you are hosting an online or a physical gathering, knowing the objective and flow of the event is key in determining the accurate platform to use. Determine if your trade show focuses on collaboration or discussion. That way, you can concentrate on choosing a virtual trade show platform that has great customization options or has audience-engaging tools.
If you plan to host a virtual conference or workshops, select a program that enables attendees to create their own interactive space and communicate with different people effectively. On the other hand, if you are considering holding webinars or product launches, choose one that is engaging and has 3D features so that your users can explore the event.
Examine the Tightness of its Security.
Nothing on the internet is safe nowadays due to the escalating cases of online hacking and malicious software. During the event, there may be an interchange of private information among participants.
Check if it can Organize Large Scale Events.
Trade shows often entertain an extensive amount of people. In most cases, too many users can cause the system to glitch and shut down. We can avoid technical problems if the platform is designed to handle a huge event.
Ensure its User-friendliness Interface.
Technology is rapidly revolutionizing, and many users may still be foreign in using the different platforms. The main goal of this trade show is to provide ease and comfort to people in their homes while delivering the main objective of the program.
The last thing that we would give them is to experience the complicated processes of using the platform. Thus, check if the attendees can easily access the website. If they can join the trade show without third-party disturbance and if it works on multiple devices, and provides clear and concise instructions.
Consider the Service Price of the Platform
Virtual trade exhibitions may still be expensive, and their costs range from one another, even though live events require more people, time, and organization. In determining a platform that best fits your budget, consider the scale of your event, the type of on-demand assistance you want, and the prominence or profile of your guests. It is best to request a demo first to evaluate and observe the features and offerings of the program before subscribing to it.
Examine its Customization Options
Branding is critical for establishing your organization’s brand among your target market. Select a platform that enables you to customize your invites, registration forms, and virtual environment. Moreover, consider how versatile the customization is for different situations and how the platform allows visitors to customize their own experience.
To further guide you in deciding which platforms are leading in the industry, here are some of the best virtual trade show platforms that your company can use.
Best Virtual Trade Show Platforms
vFairs
A virtual and hybrid events platform that lets businesses connect with worldwide audiences. vFairs is an online conference, trade exhibition, and job-fair tool that offers fully customized booths. They meant to appear like actual booths. Attendees may also use the platform’s numerous chat capabilities to connect with exhibitors in real-time via text, voice, or video. There’s also the opportunity to engage in group conversations with many purchasers at the same time.
GoExhibit
GoExhibit also has a 3D environment that is accessible in both the web and mobile trade shows. It offers multiple platforms that allow its clients to choose one according to their purpose. This platform has existed for 15 years, and you can fully control it as a stand-alone page.
Map Your Show
Map Your Show is an event and conference management software that includes a new virtual event platform like many live event solutions. It offers trustworthy customer service, cutting-edge technology, and an exhibitor engagement staff devoted to increasing show income. It makes use of the most up-to-date technologies, and it’s simple to update and maintain.
Dreamcast
Dreamcast is a global virtual platform that is host engaging for webinars, live streams, and webcasting. It uniquely offers an AI Matchmaking feature that matches you with individuals who share your interests.
INXPO
INXPO is a virtual event and webcasting platform that has a worldwide reach of 157 countries and is the world’s top enterprise video streaming platform. It has cutting-edge software, high-resolution audio, and sophisticated analytics. It is also the first company to provide an HTML5 streaming service. It is an addition to hosting online webcasts and events, a virtual conference, and secure video portals.
In conclusion, you must consider the technical aspects that a virtual trade show platform can offer. Focus on the features, offers, and capabilities of a program because these are vital in delivering a great impression to your attendees. Bear in mind that no platform is perfect. That is why this guide aims to help you in choosing the best among the rest.
