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Mobile Marketing Channels as a Lead Generation Source: 9 Best Ways to Succeed
Whether you just started a new business or already have a stable one, you need lead generation to make sure your business is in full swing. Depending on what business you are running, lead generation ways can be different.
Aside from appealing actual customers, marketing and advertising campaigns also serve as lead generation sources. They tend to set images on person’s subconsciousness which, later makes them have a familiarity feeling with the brand image.
Today everything is within mobile devices and marketing in that platform is the most effective one. Hence, lead generation can also rely on mobile marketing channels as its main supporting source. People are always on their phones and they always see an ad of a product that they may consider for the future.
Therefore, mobile marketing channels can be a very reliable source of lead generation. This doesn’t necessarily mean that every mobile marketing campaign can generate lead. There are certain ways and tips for doing that. Here are 9 of them.
Social Media Advertising
For billions of people, social media is the integral part of their life. Not only can you create a page and attract customers by being active, but also you can advertise your product. Your advertisement can appear as a post or story, short enough to not bore the user. This will make sure you have a higher outreach, which in turn brings you more lead.
This also includes posting on your page constantly. If you feel like you are running out of content, you can also share other people’s posts just for the sake of engaging more viewers and reminding everyone about your company.
Aside from advertising and being active on social media, you can also link it to your email and encourage your followers to opt in. Letting them get regular emails from you is yet another channel of communication between you and your customers. This ensures that potential and existing customers don’t miss out on any update from you.
Email marketing is one of the most efficient and economical channel of mobile marketing. If you have a small or newly started business, this option will fit you the most. However, email marketing is not all that easy. It needs a careful separation of the customer’s email list in order to achieve more effective targeting.
You can use this tool to choose your potential clients and write them individual offers. This will benefit you only if you do a careful examination of your potential clients’ needs. However, once you’ve done so, chances are high they are becoming your clients. A useful tip here is to make sure the clients get an opt out function when they need it.
When relying on email marketing as your source of lead generation, you might need to use visuals, interactive imagery or anything on that matter. Anything here should serve as a customer-dragging measure for your business. It is also important to carefully pick the headline on the subject line. It is the most important part in grabbing the user’s attention to read your message.
Search Engine Optimization
Search engine optimization increases your chances of being noticed out of everyone. It also makes your website UX much easier, which directly raises the customer satisfaction level. Not many realize that they can use SEO to generate lead.
Most people (who you should consider as your potential clients) just look up any information they need on any topic. If that happens to be something related to your company, you can’t miss it out.
You have to make sure your search engine is optimized and your services are on the first lines whenever someone searches them. If your website answers the question that the customer was looking up, your company will definitely gain trust for them. This is how they will become leads for your business and later your clients.
Pay Per Click advertisements are everywhere on the mobile devices, whether it be games, mobile communication apps, videos, books or anywhere on that matter. PPC is a very efficient way of marketing in a sense that the company pays only for the clients that actually paid attention to their message.
PPC can be vastly beneficial for lead generation with one of its most astute features. It can generate user preference data based on the browser cache. This means that the advertiser can know what the customer on that very IP address is looking for. If that’s a service that they offer, they can be in a right place at a right time.
Video marketing can be a very fun and useful way of lead generation if you use it smartly. There are dozens of ways to play with this channel and attract customers. You can even get more creative and add a couple of more ways with your own ideas.
One of the most interesting ways of using this channel is creating a video tutorial of whatever services you offer. For example, if you are a company that recovers cellphone damages, you can make a video tutorial of some easy DIY tips. If your search engine is optimized properly and the customer happened to see the video, you will gain trust and next time something happens, they will turn to you.
Another way of using video marketing as a lead generation source can be video reviews. For instance, if you have a car dealership company or anything on that matter, you can make interesting and most importantly unbiased reviews, on your way advertising your company.
When the viewer needs a car, it is very likely they will apply you for a right car. One of the key components that unites the two examples mentioned above is authority. Video marketing can make you seem more expertized and trustworthy. You can achieve trust with another mobile marketing channel, but more on that later in this article.
SMS marketing is a great way to get a close connection with your clients. Mobile phones are with them anytime. As opposed to any other marketing messages, they have much higher chances of getting the customers’ attention. Typically, people open incoming messages instantly, or at least within a minute.
You can get a database of numbers and send them triggers to check out your services. An important notice here is to make sure you don’t send messages too often. This is not the best part to apply one of the fundamental rules of the advertisement (repetition sells).
Text messaging is a little more personal to customers, so they shouldn’t feel bombarded by your messages. The purpose of using this channel is to make people know about your company.
Since people are always on their phones, they can’t help using dozens of apps daily. How else would they play games or check their social media accounts? Marketers have long taken advantage of this and created a lot of ways to interrupt the users’ pleasant experience on their phones.
In-app advertisements are impossible to avoid unless you upgrade to premium packages which, surely a tiny part of the users would do. This is a good opportunity for your company to sneak into this sphere and make users remember you.
It is important to consider that most of the times in-app ad is displayed more than just once. Therefore, it is possible that the ad messages will stick into the users’ minds and they will consider it for a later use. Repetitive in-app ads can also create a familiarity feeling once they see your services and make them purchase.
Besides making a video content and creating the sense of a credible company, you can gain trust by endorsing an influencer too.
In social media there are thousands of bloggers, celebrities, models or whatever profession you need specifically for promoting your business. You can cooperate with them just to come over and tag your business, review your business or just make a partnership with you.
The audience of those people trusts them to a certain degree. This doesn’t mean, however, that they are going to come over the next day. But they will definitely be considering your services just for the sake of seeing their favorite celebrity do so.
Location-based marketing in a sense can be considered more of a lead generation source than marketing channel. It targets audience based on specific location that they were in. This is useful when sending offers that people from a certain area would be more interested in. If your goal is lead generation, you can use this channel to tell your customers that you are there and they can check out your services.
There are multiple means to apply location-based marketing to. The most common way is to connect it with in-app and PPC advertisements. You can also connect location-based marketing to text message marketing and create an SMS broadcast channel to utilize. It can send text messages to your customers based on their location, with this utilizing the best features of SMS marketing as well.
About the Author:
Azat Eloyan is a digital marketer and mobile marketing enthusiast. With over 5 years’ experience in content marketing and SEO, he believes that valuable and informative content is the key. He currently working as a marketing specialist in SendSMS, which is providing SMS marketing solutions globally.
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