The Scoop: One of the most persistent problems that content marketers have to go through is generating content. However, there is one solution for that problem. User-generated content. Here’s what you should know about user-generated content for your content strategy.
Content is king as you already read over and over again. It may be already like a broken record to most of you. However, it is worth a repeat since it is the truth.
Since most of the ads deter customers, content marketing is the best way to attract more customers while keeping the ones already in the service. However, content marketing is easier said than done. To create a successful content marketing, you will have the right content, written at the right moment and published on the right platform and/or social media.
Content generation is not easy sometimes and will take ample time and effort to be able to come up with a quality article that will appeal the audience.
Technology can offer assistance with it but can be expensive. However, with the help of user-generated content, that may be one of the answers to your content generating problem. Here are some of the things you should know when it comes to user-generated content.
Easy to Manage and Inexpensive
User-generated content is easy to manage, not to mention inexpensive to do. Many people want to express and showcase their creations to the world. It just takes a little encouragement from your users to post and submit their content to your website using your product and you are good to go.
Showcases Genuine and Quality Content
People wanted to see that your product is not presented by people posing or acting as customers. Through user-generated content, you will be able to show that real people are using your product and are creating content using it. Furthermore, since people know that the whole world will be watching their creations, they would submit the best of what they got. This ensures that you have both genuine and quality content.
Serves as Review and Free Publicity
User-generated content also serves as a product review and free publicity from your existing customers which may attract new ones. When people see other people who genuinely enjoys your product through their content, this will urge others to buy one as well. Furthermore, if you have influencers and celebrities submitting their content as well, your product will receive free publicity from them.
Gives Your Content A Variety of Flavors
You might be surprised at the content that you will be receiving from your users. You may encounter unique content coming from the creative minds of different people which may inspire you to adapt those to your own content marketing strategy. Other than that, you are giving your content a variety of flavors coming from different people from all over the world just like guest posting.
GoPro: User-Generated Content-Driven Brand
One of the most successful brands that are using user-generated content is GoPro. You can see that GoPro is great in utilizing user-generated content to attract new customers to test their products as well as making their current customers happy by appreciating their works through awards. Here’s one of their videos using a GoPro VR:
It’s Win-Win Situation
User-generated content gives plenty of benefits when done right. You have your content and your customers will be able to gain publicity through their creations on your site. Implement user-generated content the right way and you will be improving your marketing strategy by leaps and bounds.
However, bear in mind that not all customers are submitting quality and relevant content on your site. The best thing you can do is moderate their submissions in order to keep your content within standards of your company and abide by Google’s rules as well.
So what do you think of user-generated content?
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