Brand awareness is key to the success of any business. If people don’t know who you are or what you do, they’re not going to buy from you.
In this blog post, Introbrand discusses eight simple and effective ways to increase brand awareness for your business. Implementing these tactics will help get your name out there and drive more sales!
What is Brand Awareness?
To increase brand awareness, you first need to understand what it is. Brand awareness is simply the ability of consumers to recognize and remember your brand.
It’s important to note that brand awareness is different from brand recall. Brand recall is when a consumer remembers your brand after being exposed to it, while recognition is when they can identify it from a list of other brands.
Increasing brand awareness is essential for any business, regardless of size or industry. A strong brand can help you win new customers, charge premium prices, and build customer loyalty.
Now that we’ve gone over what brand awareness is and why it’s important, let’s dive into the simple and effective ways to increase it!
How to Increase Brand Awareness: 8 Effective Ways
Increasing brand awareness is a primary goal for any business. Why? Because the more people that are aware of your brand, the more potential customers you have.
There are many ways to increase brand awareness, but some are more effective than others. Let’s get into them!
1. Create a Unique, Memorable Logo
Your logo is often the first thing people see when they encounter your brand. And the key is to make sure it’s unique and memorable. There are a few ways to do this:
- Make it simple: A logo that is easy to understand will likely stick in people’s minds.
- Use colors: Bright, contrasting colors are easier to remember than muted ones.
- Use negative space: This is the space around your logo design. Use it to create interesting shapes that will make your logo more memorable.
- Be consistent: Use the same logo across all of your marketing materials, from your website to your business cards. This will help people recognize and remember your brand.
One simple but effective way to increase brand awareness is to have an animated logo. A study by ResearchGate found that animations can help people better remember information than static images.
Animated logos are also eye-catching and can help your brand stand out from the rest. If you’re unsure how to create an animated logo, there are plenty of online resources like animated logo maker to help you get started.
2. Use Social Media
Nowadays, everyone is on their socials. So, it’s no surprise that social media is one of the most effective ways to increase brand awareness.
There are a few things you can do to make sure your social media presence is helping to increase brand awareness:
- Be active: Post regularly and engage with your followers. The more active you are, the more likely people will see and remember your brand.
- Use hashtags: Hashtags are a great way to get your content seen by more people. When choosing hashtags, make sure they’re relevant to your brand and industry.
- Run social media ads: Social media advertising is a great way to reach a larger audience and increase brand awareness. You can target your ads to people based on interests, demographics, and even behavior.
If you’re not already using social media to increase brand awareness for your business, now is the time to start!
3. Create How-To Content
One of the best ways to increase brand awareness is to create how-to content. How-to articles, videos, and infographics are ingenious ways to get people interested in your brand.
Why? Because they offer value. People are always looking for new information and tips on doing things better, faster, or cheaper. And if you can provide that, they’re more likely to remember your brand.
Not sure how to get started? Try creating a how-to video for one of your products or services. Or write an article on a topic related to your industry.
Just make sure your content is high-quality, informative, and useful. Otherwise, people won’t bother reading or watching it.
4. Sponsor an Event
Did you know that sponsoring an event is one of the most effective ways to increase brand awareness? Well, it’s true!
Your brand name and logo are usually displayed prominently when you sponsor an event. This gives people the chance to see and remember your brand. Not to mention, it also helps you build relationships with other businesses and potential customers.
Sponsor events that are relevant to your brand and industry. For example, consider sponsoring a local marathon or charity walk/run if you sell sportswear.
This is a great way to get involved in the community and increase brand awareness for your business. Win-win!
5. Give Away Freebies
Who doesn’t love free stuff? Everyone loves getting something for nothing. So, it’s no surprise that giving away freebies is an effective way to increase brand awareness.
People are more likely to remember your brand if you give them a freebie they can use. And the more unique and useful the freebie, the better.
For example, if you sell eco-friendly products, consider giving away a free reusable water bottle or shopping bag. Or, if you sell software products, give away a free trial or discount code.
The options are endless! Just make sure your freebie is relevant to your brand and industry.
6. Collaborate with Other Brands
No man is an island, and no brand is either. Collaborating with other brands is a great way to increase brand awareness for both parties involved. There are a few ways you can collaborate with other brands:
- Sponsor a contest or giveaway together
- Create joint marketing or advertising campaigns
- Write guest blog posts for each other
- Host an event or webinar together
There are endless possibilities when it comes to collaborating with other brands. Make sure you choose a brand that shares your values and has a similar target audience.
Collaborating with the wrong brand can do more harm than good. So, be careful and take your time to find the right collaborator!
7. Use Visual Content
People are more likely to remember your brand if you use visual content. That’s because our brains process images 60,000 times faster than text. So what does this mean for your brand?
It means you should be using more visuals, such as images, videos, and infographics. These types of content are more engaging and easier to consume than plain text.
Use visual content whenever and wherever you can. For example, use images and videos in your social media posts, website, and email marketing campaigns.
8. Run Social Media Contests
Merge your active social media presence with freebies, and what do you get? A social media contest! Social media contests are a great way to increase brand awareness and engagement.
Here’s how they work: you create a contest and ask people to enter by following your brand on social media or using a specific hashtag. Then, you give a prize to one lucky winner (or several winners).
Not only do social media contests help you increase brand awareness, but they also help you boost engagement and grow your social media following.
Just make sure your contest is relevant to your brand and industry. For example, consider running a “best selfie” contest if you sell beauty products!
Businesses of all sizes can use these simple but effective tips to increase brand awareness. Just remember to be consistent, creative, and relevant. Good luck!